IDENTITY
Vivetta is an Italian brand, proudly Made in Italy, where craftsmanship, visual culture, and a distinctive aesthetic vision come together. Each collection is a study in contrasts: inspired by surrealism, infused with a subtle sense of irony, and defined by a contemporary outlook. Unexpected details transform every garment into a distinctive expression of personal style.
The brand’s philosophy embraces a bold sense of elegance: an audacious, unconventional, cultured, and playful femininity. A vision of beauty that does not follow trends, but reinterprets them, blending imagination and identity.
HERITAGE
Nostalgic references merge with modern shapes and preppy silhouettes to create fresh, whimsical collections. From cuffs to collars, details of hands and faces are embroidered throughout, becoming an integral part of the brand’s DNA. Other key elements include shoes, bags, jewellery, hats, and pin brooches.
Vivetta is aimed at women who wish to stand out, wearing garments that express art, passion, and a free-spirited sense of beauty.
2026
Vivetta strengthens its strategic vision with significant developments. The brand inaugurates its new headquarters in Milan, at Via Senato 15, in the heart of the Fashion District, a company-owned space housing commercial offices and a showroom, becoming a key hub for presenting collections to Italian and international buyers.
This marks the beginning of a new chapter with the debut of menswear: a proposal that reinterprets the brand’s distinctive language in a contemporary masculine key, while maintaining its signature creative, ironic, and sophisticated approach.
Officially presented on the runway in February during Milan Fashion Week with a co-ed show, the menswear collection positions itself as a complementary yet deliberately edgy presence, sharing the same aesthetic universe while simultaneously disrupting it. It introduces a sharper rhythm, balancing romantic influences with sartorial and sporty contrasts.
IDENTITY
Vivetta is an Italian brand, proudly Made in Italy, where craftsmanship, visual culture, and a distinctive aesthetic vision come together. Each collection is a study in contrasts: inspired by surrealism, infused with a subtle sense of irony, and defined by a contemporary outlook. Unexpected details transform every garment into a distinctive expression of personal style.
The brand’s philosophy embraces a bold sense of elegance: an audacious, unconventional, cultured, and playful femininity. A vision of beauty that does not follow trends, but reinterprets them, blending imagination and identity.
HERITAGE
Nostalgic references merge with modern shapes and preppy silhouettes to create fresh, whimsical collections. From cuffs to collars, details of hands and faces are embroidered throughout, becoming an integral part of the brand’s DNA. Other key elements include shoes, bags, jewellery, hats, and pin brooches.
Vivetta is aimed at women who wish to stand out, wearing garments that express art, passion, and a free-spirited sense of beauty.
2026
Vivetta strengthens its strategic vision with significant developments. The brand inaugurates its new headquarters in Milan, at Via Senato 15, in the heart of the Fashion District, a company-owned space housing commercial offices and a showroom, becoming a key hub for presenting collections to Italian and international buyers.
This marks the beginning of a new chapter with the debut of menswear: a proposal that reinterprets the brand’s distinctive language in a contemporary masculine key, while maintaining its signature creative, ironic, and sophisticated approach.
Officially presented on the runway in February during Milan Fashion Week with a co-ed show, the menswear collection positions itself as a complementary yet deliberately edgy presence, sharing the same aesthetic universe while simultaneously disrupting it. It introduces a sharper rhythm, balancing romantic influences with sartorial and sporty contrasts.